Episodes

Business, money, technology and the stories behind the headlines. Listen to every episode below.
Ep./7
Published on:9/28/26
How Apple and Klarna Just Made You a Customer For Life
Customers for life used to be the highest compliment a business could earn. Now it comes with a monthly payment and a return date.
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How Apple and Klarna Just Made You a Customer For Life — YouTube thumbnail
Ep./6
Published on:9/2/26
Your Cheapest Customers Cost the Most
Discounts can win a sale today... but you make sure every future sale harder.
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Your Cheapest Customers Cost the Most — YouTube thumbnail
Ep./5
Published on:8/26/26
AI Is Picking Your Plumber Now?
We asked AI for a businesses survival guide for a tough 2026. Some of it is dead on. Some of it doesn't take reality into account.
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AI Is Picking Your Plumber Now? — YouTube thumbnail
Ep./4
Published on:8/20/26
How Pepsi Got Coca-Cola to Blink
In 1985, the most recognized brand on the planet voted to abandon a 100-year-old formula and taste more like its biggest competitor. New Coke lasted 79 days.
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How Pepsi Got Coca-Cola to Blink — YouTube thumbnail
Ep./3
Published on:8/8/26
Consumer Confidence Is Down... Again...
Canadian consumers are cautious, housing activity is slowing, and more businesses are competing for fewer confident buyers.
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Consumer Confidence Is Down... Again... — YouTube thumbnail
Ep./2
Published on:8/5/26
Your Awkward Video Beats AI Every Time
Your polished AI avatar may look perfect, but perfection can lower the value people place on your message.
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Your Awkward Video Beats AI Every Time — YouTube thumbnail
Ep./1
Published on:8/5/26
We Are In The Great Click Recession
Nearly 60% of Google searches ended without a click in 2024. Customers are getting answers directly from AI, and that changes how businesses earn attention, trust, and sales.
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We Are In The Great Click Recession — YouTube thumbnail

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Business. Money. Technology. The choices behind the stories.
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