How Pepsi Got Coca-Cola to Blink
00:24:46
In 1985, the most recognized brand on the planet voted to abandon a 100-year-old formula and taste more like its biggest competitor. New Coke lasted 79 days.
But the story doesn't end there. From mid-calorie launches to AI-generated Christmas commercials, Coca-Cola has spent five decades learning the same lesson its customers keep offering for free. This is what happens when a market leader starts chasing number two, and why it matters for your business.
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Chapters:
00:00 - Why Coca-Cola changed its formula
01:12 - The definition of insanity in business
02:42 - Why only the top 2 brands get remembered
05:24 - The Pepsi Challenge explained
07:29 - Coca-Cola's boardroom vote on New Coke
12:19 - New Coke launches, original pulled
14:21 - The New Coke backlash and Coke Classic
18:57 - Coca-Cola's AI Christmas ad backlash
23:12 - What businesses should learn from New Coke
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