Your Cheapest Customers Cost the Most
00:36:13
Discounts can win a sale today... but you make sure every future sale harder.
Learn seven ways profitable businesses protect their pricing, increase perceived value, and create a customer experience people remember.
Links:
Learn More: https://www.exposure.marketing/
Wine pricing study: https://www.gsb.stanford.edu/insights/baba-shiv-how-wines-price-tag-affect-its-taste
Chapters:
00:00 - Secret 1: Discounting trains customers
01:50 - Secret 2: Price shapes perceived value
04:52 - Secret 3: Build a premium experience
09:37 - Secret 4: Nobody brags about cheap
16:53 - Secret 5: Incentives beat discounts
24:42 - Secret 6: Make the experience memorable
30:02 - Secret 7: Reset the customer relationship
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Tags:
#smallbusiness #business #marketing #marketingtips #customerservice #entrepreneur
Presented by Exposure Marketing.
