How Apple and Klarna Just Made You a Customer For Life
00:39:18
Customers for life used to be the highest compliment a business could earn. Now it comes with a monthly payment and a return date. Apple's first foldable arrived with a lease instead of a purchase, Subway Canada published a research report to justify a $5 sandwich, and Campbell's cut its dividend to protect the balance sheet. Same squeezed customer, three very different answers to one question... who pays for this?
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Chapters:
00:00 - Intro
02:16 - Canadian loyalty vs American price shopping
13:11 - Inside Subway's State of Lunch report
23:01 - Campbell's price hikes and dividend cut
26:53 - Apple's first foldable, the iPhone Duo
29:59 - Why Apple partnered with Klarna
33:21 - What an iPhone lease really costs
37:21 - What businesses can learn
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