We Are In The Great Click Recession
[Disclaimer: This pilot was filmed in mid-2025. Some information may now be outdated]
Nearly 60% of Google searches ended without a click in 2024. Customers are getting answers directly from AI, and that changes how businesses earn attention, trust, and sales.
The opportunity is bigger than a new SEO tactic. Businesses that do excellent work, communicate clearly, and make their credibility visible can compete with companies that once dominated through budget alone.
Links:
Learn More: https://www.exposure.marketing/
Get your free Blueprint: https://www.exposure.marketing/blueprint/landing
Chapters:
00:00 - Why Google disrupted itself
07:47 - From browsing to direct answers
14:10 - How AI levels the playing field
16:52 - The seven hats story
21:12 - The rapid growth of AI search
23:21 - How AI finds your business
32:43 - Just be a better business
37:44 - The missing step between need and sale
47:45 - Building human connection online
52:29 - Why customer experience wins
55:38 - Price, value, and AI recommendations
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Summary:
Glenn Purdy and James Cook examine the shift from traditional Google search to AI-generated answers and what it means for business visibility. They explain why authority, reviews, useful content, customer experience, and clear human communication are becoming critical trust signals. Exposure Marketing's approach gives smaller businesses a framework for becoming easier for both people and AI to recommend.
Tags:
#AISearch #SEO #BusinessStrategy #TrustMarketing #SmallBusiness
Presented by Exposure Marketing.
